CLOTHES
WITH HISTORY
Secondhand style with first-hand memories
Depop lets shoppers of any style wear someone else's story and start their own.
Clothing circulatory isn’t just sustainable, it’s also social.
Time: 4 weeks
Role: Copywriter, designer
Low waste,
high intention.
According to a 2020 Study with Bain x Depop, two of the largest motivations for Gen Z to thrift were to “Reduce consumption (sustainability)” and the “One of a kind items (newness).”
“There is no need for excessive consumption; we don’t have to buy brand new.”- “The Depop x Bain & Company Report on Gen Z
Clothes with History taps into Gen Z’s demand for circularity, empathy, and individuality—highlighting the one-of-a-kind stories in Depop’s inventory. This uniqueness factor nods to a larger truth about clothing circularity: one of a kind means not buying twice.
Call Her Thrifty
We’ll get firsthand accounts on secondhand items going viral, hosted by Alix Earle, on a spinoff of Call Her Daddy, Call Her Thrifty. Each episode brings together Depop sellers and the buyers who gave their clothes a second life, sharing the pieces’ pasts—and the new memories made wearing them.
Depop-Up Shop
Depop is showing up in person at Depop-up Shops, where you’ll find your new favorite vintage, thrifted, or secondhand item. Find something you like? Step into the Wear It Went mirror to reveal the past life of your new thrifted item.
Wear it Went Mirror
Find what you like at Depop’s IRL activation, Depop-Up Shops? Reveal your new outfit’s past life by stepping into the Wear It Went mirror; using the power of RFID tags.
Match with a
Closet Crush
Thrifted items are showing up on Tinder—swipe right and you’ll be taken to buy them on Depop!